The Real Deal About Artificial Flavours

Let me ask you this: Have you looked at the ingredients on a food label lately? How about a “processed” food label; like famous brands of cookies, cereals, or junky snack foods?

Do you have those ingredients in your house? Do you even know what all of those ingredients are?

There are a ton of artificial, chemical, “junky” ingredients in foods these days. If you see an ingredient called “artificial flavour,” what exactly is it?

For the most part, it’s a secret! Seriously! Big food companies don’t want their proprietary flavours to be known, so they’re allowed to say “artificial flavour” and leave the details out.

That alone gets me upset.

But what makes me more upset is what artificial flavours represent when they’re in your food.

I’m going to give you the real deal below.

 

WHY USE “ARTIFICIAL FLAVOURS” IN A PRODUCT?

When you make an apple muffin at home, what gives it the apple flavour?

Apples of course! Like real, whole, chopped or shredded apples or applesauce.

But, let’s say you’re a big food company and you’re making thousands of apple muffins every day. In a factory. On an assembly line.

How would you process the huge amount of apples that are to be chopped, grated or made into applesauce? Would you have a separate “Apple Room” where all the apple processing happens? What if one batch is slightly riper, or tastes slightly different from the rest? Will your customers notice a different taste?

Apples are perishable – they go bad. So how would you guarantee the apples won’t go bad? (Remember the saying “it only takes one bad apple to ruin the whole bunch?”).

And what if you can have an apple flavour that tastes better than using real apples? Something that makes people want to keep buying them every week. It’s true – some of the artificial flavours are engineered to give an even better taste than the real food.

Companies will often opt for the easier and more profitable option like artificial flavours.

Artificial flavours last longer and will be virtually identical batch after batch. In our apple muffin example, artificial flavours used to make an apple muffin are ready to go, so you don’t need to peel, cut, or worry about apples going brown, or that they’re not tasting “appley” enough.

Oh, and it’s way cheaper than using real, whole apples.

PRO TIP: If the package says “flavoured” in the description, then the flavour is artificial. For example, “apple muffin” contains at least some apple. But, “apple flavoured muffin” contains artificial flavour and no apple.

 

SAFETY OF ARTIFICIAL FLAVOURS

While there are some flavours banned for use in many countries, other countries allow them.

There is an approved list of flavours that are accepted to be safe, and are used by the food industry. They are considered GRAS, or “generally recognized as safe.”

Even if they are 100% safe to ingest, the mere fact that an artificial flavour is in food makes it an artificial food. It’s not a real, whole food. Having an artificial flavour as an ingredient almost defines that food to be a processed, “food-like product.” Sometimes referred to as “junk.”

Artificial flavours in food indicate that the food, regardless of the marketing, or health claims, is not a healthy choice.

PRO TIP: Next time you’re in the grocery store, read the back of the packaged product label. If you can go around the grocery store collecting the items on the list, then it’s probably fair game. If you can’t find the ingredient or don’t even know what it means, then, chances are its artificial and not worth your hard-earned dollar.

 

CONCLUSION

Big food companies use artificial flavours to reduce costs, make the manufacturing process simpler, reduce waste and even enhance flavour way beyond what the natural ingredient would taste like.

They are not added to improve the “healthfulness” or nutrition of the food.

Artificial flavours in the ingredient list indicate that the food is not going to optimize your health. These processed foods are most certainly “junk.”

Don’t buy them. Make this recipe instead.

 

RECIPE (ALL NATURAL): APPLE MUFFINS
Serves 12

INGREDIENTS

1 cup quick oats, uncooked
1 tsp cinnamon
1 cup cooked quinoa
3 tbsp maple syrup
1 cup chopped apples
2 eggs, lightly beaten

INSTRUCTIONS

  1. Preheat oven to 350F.
  2. In a large bowl, mix the quick oats and cinnamon. Add the quinoa and mix again. Now add maple syrup, apples and eggs, and mix    until just combined.
  3. Place 12 muffin liners into a muffin pan. Fill each muffin cup about ⅔ of the way.
  4. Place in oven and bake for about 25-30 minutes.
  5. Store leftovers in fridge.

Serve & enjoy!

TIP: Before baking, sprinkle each muffin with a touch of cinnamon for extra (natural) flavour.

References:

https://authoritynutrition.com/9-ways-that-processed-foods-are-killing-people/

https://authoritynutrition.com/junk-foods-chemical-engineers/

http://www.inspection.gc.ca/food/labelling/food-labelling-for-industry/common-name/snack-foods/eng/1348251469504/1394902794643

https://ehp.niehs.nih.gov/121-a126/

About Me

Hi, I’m Tracy! I create food solutions to feed your life goals. I’m a Nutritionist, chocoholic + superhero fan. Mom to three, wife to one, crazy about all four, and food! When you work with me you’ll learn to savour life and nourish all that it has to offer.

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3 months ago
Tracy Houle Nutrition
I dont know about you but I have been struggling over these last few months. 

All of the things that Im normally pretty good at like staying positive, eating well, and being active have really been challenging for me during these difficult times.

I needed an inner shakedown!

And what I found was that I needed a really good plan and some accountability.

Starting on Monday, May 3rd, Im committing to a 4-week meal plan to revitalize my health and help me shed a few pounds. 

Wanna join me?

Just send me a quick DM with “I’M IN” and I’ll send you more info.

#healthfirst
#foodmatters
#nutritionist
#healthylifestyle
#cleaneating

I don't know about you but I have been struggling over these last few months.

All of the things that I'm normally pretty good at like staying positive, eating well, and being active have really been challenging for me during these difficult times.

I needed an inner shakedown!

And what I found was that I needed a really good plan and some accountability.

Starting on Monday, May 3rd, I'm committing to a 4-week meal plan to revitalize my health and help me shed a few pounds.

Wanna join me?

Just send me a quick DM with “I’M IN” and I’ll send you more info.

#healthfirst
#foodmatters
#nutritionist
#healthylifestyle
#cleaneating
... See MoreSee Less

3 months ago
Tracy Houle Nutrition
TODAY is EARTH DAY 🌳 (which is really everyday) and if you want to know how small changes can add up to a healthier planet 🌏 check out my newest blog (link below) where I do a deep dive into modern agriculture and how it impacts our health, as well as the health of the planet.

 

Actually, not be an ‘askhole’ but I’d really appreciate if you could take the 10 minutes, or so, to read it.

 

When it comes to farming, we’re in a cultural crisis – and it’s never been more important for food production to evolve and it’s us who will make it happen with our buying power.

 

The good news is that smaller scale, environmentally friendly, and regenerative farming practices are playing a big part in helping to restore lost nutrition in our soil and food, and you can “be the change” with my list of what you can do as an individual today!
 

So, have a read and let me know if you can support your local farmers or share your favourite farm in the comments below.

Two of my favourite local food producers are @farmqueenfoods & @providencehillfarm.ca 
 
https://tracyhoule.com/food_health_climate_change/

TODAY is EARTH DAY 🌳 (which is really everyday) and if you want to know how small changes can add up to a healthier planet 🌏 check out my newest blog (link below) where I do a deep dive into modern agriculture and how it impacts our health, as well as the health of the planet.



Actually, not be an ‘askhole’ but I’d really appreciate if you could take the 10 minutes, or so, to read it.



When it comes to farming, we’re in a cultural crisis – and it’s never been more important for food production to evolve and it’s us who will make it happen with our buying power.



The good news is that smaller scale, environmentally friendly, and regenerative farming practices are playing a big part in helping to restore lost nutrition in our soil and food, and you can “be the change” with my list of what you can do as an individual today!


So, have a read and let me know if you can support your local farmers or share your favourite farm in the comments below.

Two of my favourite local food producers are @farmqueenfoods & @providencehillfarm.ca

tracyhoule.com/food_health_climate_change/
... See MoreSee Less

Comment on Facebook

Very informative. Thanks for sharing !

4 months ago
Tracy Houle Nutrition
Ready for the truth no one wants you to know?

There actually IS a secret tool to getting healthier.

Here’s another secret:
It DOESN’T involve giving up treats and wine forever.

In fact, the way I’ve been able to keep my family and I healthy for the last decade has been largely thanks to the 80/20 rule.

This week’s blog (link below) is ALL about moderation. The word you hear SO MUCH, but never really know how to practically include in your life.

Also on the blog, 15 DELICIOUS (and I mean actually delicious) vegetable recipes.

No, I’m not going to tell you to make a plain salad with a drizzle of balsamic vinegar.

Let’s talk about VEGGIES that are delicious and taste like our favourite comfort food.

When we start to rekindle our flame with veggies, we remember how good they can taste and how they make us FEEL.

What’s your favourite FUN way to include veggies in your diet? 

https://tracyhoule.com/how-to-rekindle-the-flame-with-vegetables/

Ready for the truth no one wants you to know?

There actually IS a secret tool to getting healthier.

Here’s another secret:
It DOESN’T involve giving up treats and wine forever.

In fact, the way I’ve been able to keep my family and I healthy for the last decade has been largely thanks to the 80/20 rule.

This week’s blog (link below) is ALL about moderation. The word you hear SO MUCH, but never really know how to practically include in your life.

Also on the blog, 15 DELICIOUS (and I mean actually delicious) vegetable recipes.

No, I’m not going to tell you to make a plain salad with a drizzle of balsamic vinegar.

Let’s talk about VEGGIES that are delicious and taste like our favourite comfort food.

When we start to rekindle our flame with veggies, we remember how good they can taste and how they make us FEEL.

What’s your favourite FUN way to include veggies in your diet?

tracyhoule.com/how-to-rekindle-the-flame-with-vegetables/
... See MoreSee Less

Comment on Facebook

I really enjoyed reading your blog on Veggies! I like the different ideas on how to incorporate more veggies. I love grilled veggies the best but also enjoy making casseroles with different veggies! I cant wait to try some of your new veggie recipes....even the butternut smoothie😬!

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